Under Fives

WSNZ and Plunket Bathmat Initiative

The bathmat initiative is a partnership between the Royal Plunket Society of New Zealand and WSNZ designed to educate new parents on the importance of supervision. Through the partnership, all babies receive a bathmat at their five-month Well Child check, with the message “Always supervise children around water…always.”

Nearly 150,000 bathmats were delivered into NZ homes during the first three years of the project. After the third year of the project was completed in June 2013, 45% of participants stated that the initiative had positively changed their behaviour and 97% stated that they believed it absolutely critical for young children to be constantly supervised by a responsible adult.